Learning Outcomes

Teaching is one of the most interesting professions because it enables teachers to be able to evaluate their performance in class. This essentially leads to the analysis of the teaching objectives which have been set. Learning outcomes are statements of desired outcomes of learning expressed in terms that make it clear how measurements can be achieved.Advertising We will write a custom essay sample on Learning Outcomes specifically for you for only $16.05 $11/page Learn More As such, they act as a logical basis for measuring and reporting on the students’ achievements (Melton, 1997). In particular, they focus attention on what is to be learnt. Bearing in mind that learning outcomes are a form of the referenced objectives, it follows that they may derive from, and be identified by the type of strategies for objectives and competences that have already been described.It is therefore important for the teacher to be as specific as possible when they a re assigning the learning objectives in order to be able to achieve the desired outcomes at the end of the lesson (Melton, 1997). Learning outcomes should have certain characteristics for one to be effective (Kubiszyn Borich, 2010). Thus, first of all, this implies that they have to be specific. In this case, the learning outcomes should be described in specific terms and they should guide the teacher in dissemination of knowledge. Secondly, they should be realistic. In this case, the teacher should ensure that they are within what can be achieved. Thirdly, they should be measurable, as such, the outcomes should be described in terms which are quantifiable. They should also be time bounded, that is, they should be within a given set of time. Having this information in mind, it is important to ensure that the learning and instructional objectives which are set are attainable. Based on the information provided, the teacher intends to prepare learning instructions for an arithmetic cl ass. In this case, the learning outcomes should ensure that the learner is able to carry out basic arithmetic operations. This should go hand in hand with ensuring that the learner is attuned to understanding the basic principles which govern the utilization of these operative signs during a class room operation. In essence, by the end of the lesson, the learner should be able to work out basic arithmetic operations.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More These operations should be addition and subtraction. The learner in this case should be able to apply the basic principles which are in line with the processes which are involved in carrying out these operations. In addition, the learner should be able to use practical approaches in carrying out these operations. During this lesson, learning materials which are going to be used include visual charts, flash cards, marbles and crayons to be u sed by the learner. It is also important to note that the lesson will take fifty minutes within which the teacher should introduce the lesson, build on the topic and then conclude the lesson. Lastly, the teacher should give the learners home assignments to make sure that they have acquired the knowledge that they have learned in class. While the main goal of the classroom’s learning objectives is to obtain, valid, reliable and useful information about student achievement, the assessment procedures also assist in checking on the effectiveness of the learning outcomes (Kubiszyn Borich, 2010). A well designed assessment plan will help you identify your own strengths and weaknesses and will guide your teaching approach. The result of a classroom test based on the objectives can also provide answers to the following questions; what is the level of the students’ achievement? Are the course objectives realistic? Are the instruction methods appropriate? And how well are the l earning experiences sequenced? Thus, the teacher will be able to follow through the important aspects of the learning process which is to attain the set objectives. References Kubiszyn, T., Borich, G. (2010). Educational testing measurement: Classroom application and practice (9th ed.). New Jersey: John Wiley Sons, Inc. Melton, R. F. (1997). Objectives, competences and learning outcomes: developing instructional materials in open and distance learning. New York: Routledge.Advertising We will write a custom essay sample on Learning Outcomes specifically for you for only $16.05 $11/page Learn More This essay on Learning Outcomes was written and submitted by user Kas0n to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Colombia at a Crossroads essays

Colombia at a Crossroads essays Colombia is presently at a crossroads, Nazzi suggests, noting that since 1995 the dynamics of their civil war intensified with a tendency to escalate, partly due to the rise of paramilitarism. Sweig takes us further, to 2003, after President Uribes sweeping election victory during the fall of the peace process and the advent of a policy of "democratic security for the region. Through hard-line policy, Uribe has focused on three challengers- all on the US State Department's list of terrorist organizations: the insurgent Revolutionary Armed Forces of Colombia (FARC), the paramilitant United Self-Defense Groups of Colombia (AUC) and the leftist National Liberation Army (ELN). Sweig attributes Colombias friction to a mixture of terrorism, drugs, resistance and counterinsurgency. The FARC, the AUC, and the ELN battle the state, each other and society. The FARC and the AUC use the coca and poppy trade, kidnapping, extortion, and assassination; the ELN uses kidnapping and targets Colombias oil. Hence, Colombia is the murder capital of the planet with the third largest amount of people having been pushed out of their homes worldwide. Importing weapons globally, it exports eighty percent of European and US consumed cocaine and most heroin on the East Coast. Nazzi pinpoints those that oppose the peace process- landowners, the military, the middle class and the paramilitary, who transformed the battle with the rebels into a more complex, three-way interaction, President Reagan's shoddy "contra" war in Nicaragua and brutality in El Salvador were thought to have brought counter-insurgency to a hault. With the flick of a switch, Bush restarted it. Most agree that drug eradication in Colombia failed. The billion-dollar aid given to Plan Colombia in 2000 was offset by an increase in coca production; efforts to supply coca farmers with alternate means of sustenance failed. Washington&a...

Analysis

Analysis tunny style of writing. It helps to relax and raises mood. Sophie Kinsellas books are an excellent sample of chick 11t Actually, chick 11t genre Is a kind of Informal substyle of belles-letters style. The main feature of the style in which Sophie works is subject oriented toa women. In her work. she covers a wide range of pressing issues such as Issues of modern womanhood, relationship Issues, often humorously and lightheartedly. Our text under consideration taken from Sophie Kinsellas book Twenties Girl is nota typical chick lit novel, in the narration is added some element of fantasy, which Is not typical for this genre. However, this element Is necessary for the concept of the plot. Twenties Girl follows the story of Lara, niece toa millionaire guy called Bill Lington who runs a successful coffee chain all over the world. Lara is an rdinary twenty-something business-lady who works at a head-hunting company she set up with her best friend Natalie, right until she decides to disappear, leaving her In the lurch, not having the slightest clue what to do or how to run the company all alone. To make things even worse, her mother has anxiety problems, she just broke up with her boyfriend Josh and to top It all, she has to attend her great-aunts funeral as well. At the funeral of Sadie Lancaster (Laras great-aunt) where the whole family gathered were no flowers or even a photo of the deceased. And at this moment Sadie appears as a ghost but as it turns out, only Lara can see and hear her, no one else. Action of the extract under discussion takes place nowadays In London at the funeral of Sadie Lancaster, where people are not interested in her life while she was alive. came to see her out in the last journey. Her relatives, who look like a celebrity magazine come to life did not express any regret about her death. No flowers, no lovely smell, no singing this proposal, the author shows us the oppressive silence. Guilty silence among the people, who did not even knchN what she liked to do. Shes wearing a cardigan In the picture. Maybe she knitted It. Maybe she liked knitting. Each of them was just waiting for the end of it all. Laras cousin texting on her mobile and keeps looking at her watch, Uncle Bill sprawled on the chair and aunt Trudy, who gives a sudden click ot the tongue ,remem ¶ered about the photo only after a vicars question. I believe, that this passage conve ys the root Idea: emotional state of the main character. Lara, who came at the funeral of a stranger, who, nevertheless, was one of her relative. The second main point of this extract is the idea of disunity In the Lancasters family: they were not only Indifferent to the destiny of their relative, moreover they did not regret about her death. This text, from the logical point of view. can be roughly divided into two parts. The first part begins with Laras interior monologue describing her feelings caused by the need to come to the funeral and the narration shows us relatives came to the funeral and describes their manner of ehavior, thereby implying the atmosphere of indifference that prevailed at the tuneral. The second part describes the key, in my opinion, moment in the plot ot the moment when Lara heard a voice that belonged to her great-aunt, Sadie Lancaster. All characters described by the author look bright and vividly, as if you take part in occurring events. Characters of secondary characters such as Uncle Bill, his wife Trudy and their daughter Diamant are transmitted through their actions. Obviously, the main Character is Lara. The author leads narration from her face, and thereby allows us to penetrate into her inner world. Tautology Ð’Â «my whole entire life, used in Laras words when she thought about feelings of depression because of the funeral, characterizes her as a very emotional girl, but at the same time, she seems very sane, when she tries to convince herself that the voice she heard Just a fgment of her imagination. The second main character of this text can be called aunt Sadies ghost. The author introduces her first description through the photo made in the last years of her life. The author uses hyperbole Her face is folded over a million lines and the metaphor her hair is a translucent puff of candy floss to show how old was this woman. It is impossible to characterize Sadies character proceeding only from this extract. I think in the further course of the narrative author will describe it more detail. The general atmosphere of the extract under analysis causes mixed feelings. Heavvy atmosphere of the funeral mixed with unexpected turn of plot in a quite mystical way and a little bit comical moment when Lara talking to a ghost of her reat-aunt denies her existence- all this creates a mixed feeling, which makes us interested in the further development of the events. Acquaintance with this extract became a discovery for me. Kinsellas writing is something that I absolutely adore you cant help clinging to every word she says, every word she puts down on paper its amazing. She writes with such ease and depth that she can attract her readers from the very first page. In my opinion, this text is wonderfully witty, laugh-out-loud funny and highly emotional at the same time.

Chiquita Brands Inc Essay Example | Topics and Well Written Essays - 1500 words

Chiquita Brands Inc - Essay Example The company operates in three divisions or segments – Bananas, Salads and Healthy Snacks, and Other Produce. The Bananas segment originates, transports and distributes bananas to retailers, wholesalers and chain stores; it also cultivates and produces its own bananas through its plantations. The Salads and Healthy Snacks segment carries snacks under the Fresh Express labels, aside from distributing fresh vegetables and food ingredients. It distributes fresh vegetables to food retailers, foodservice distributors and restaurants. The Other Produce sources and distributes fresh fruits, other than bananas, in Europe and North America (Chiquita Brands website). Chiquita is the company that succeeded United Fruit Company, then the leader in banana production and transport operations throughout the Caribbean and Latin America, in 1984 and moved its headquarters to Ohio after it was bought by Cincinnati billionaire Carl Lindner Jr. who named himself the CEO. The company adopted the na me Chiquita Brands in 2002 after the company exited from a prepackaged Chapter 11 debt structuring plan and acquiring several fruit processing companies and distributors and expanded outside of banana sales to marketing and distributing other fresh and processed fruits and vegetables (Chiquita Brands website). Chiquita Brands has two main business units: Chiquita Fresh and Chiquita Global Logistics. Chiquita Fresh is responsible for the production, distribution and marketing of fresh fruits and vegetables around the globe, with Chiquita bananas as the signature product symbolizing its commitment for fresh and nutritious food. Chiquita Fresh’s website offers these data about the company: $1.5 Billion in revenues; 23,000 employees; 130 Million boxes of bananas sold annually representing 67% of total mother company’s revenues. Chiquita Fresh also operates 115 banana plantations in Latin America and one farm in Africa that produce half of all bananas sold, the other half c oming from independent producers in Latin America and the Philippines (Chiquita Brands website). Chiquita Global Logistics handles the supply flow of products and information in 19 countries via their network of cargo ships and other supplier facilities. Global Logistics has 11 modern ships and contracts 13 more to complement its Great White Fleet to undertake the delivery of bananas and other produce to Europe and North America. Aside from this, Global Logistics is also involved in commercial cargo operation in the US, Europe and Latin America. The website has the following information about Global Logistics: 430 employees;$160 Million in assets; 40,000 cargo containers moved annually; 2.9 Million nautical miles covered per year (SourceWatch website). In its 2010 annual report, Chiquita Brands cited the following data: 21,000 employees in nearly 70 countries; $3.2 Billion in net sales, generating $57 Million net income. The annual report boasted of a consistently positive operating net income from operation for the last three years from 2008 despite that the period covered the height of the recession. Issues Besetting Chiquita Brands In that annual report, the chief executive officer Fernando Aguirre reported on the progress relating to several issues from past operations that have affected Chiquita Brands in some ways. Violations of EC Competition Laws One of these issues pertained to some reported past violations of European competition laws by former employees of the company.

Essay Example | Topics and Well Written Essays - 250 words - 178

Essay Example Media practices engross a course of communication between people, and such communicative processes shape societal behavior. This is evident in the materialistic role that cinema, as a form of technology, plays in the society. Larkin cites Nigeria as a country in which cinema creates a fantasy space that comprise the entire sensory experience of urban living and modernity (Larkin, 2002). Technological determinism changes the traditional structures of sociability. Michael Warner asserts that the cultural structure of a medium is a set of political conditions of discourse, such as practices and structured labor referred to as technology (Warner, 1990). News making in the digital era is guide by clicks and spins, as explained by Dominic Boyer (2013). The author explains the communicative process in the digital process from a perspective that sees the process as an unconscious way of reading the mood of the society, who is the object. Similarly, Amanda Weidman confirms that the association of class structures and technological media shape notions of power and realism by dictating which information circulates across the public (Weidman, 2010). Mediating technology and mediated content, which are the subject and object respectively, determine people’s listening practices and psychological

Relationships In Different Cultures Essay Example for Free

Relationships In Different Cultures Essay Every culture has their own definition of family relationships. Most family  relationships stem from the concept of marriage. Different types of marriages are  accepted all around the world. Some marriages are based on civil aspects, others are  based solely on religious aspects, and most are based on both. There are two main  types of marriages throughout the world which are monogamy and polygamy. Each type  of marriage has been around for thousands of years and both the past and present  show that there are both advantages and disadvantages of each marital practice.   The most widespread form of marriage with the longest history is Monogamy.  Monogamy is the form of marriage where one man marries one woman. Ancient  Greeks, Ancient Romans, Jews, Christians, Indians, and tribes such as the Hopi and  Iroquois have regarded monogamy as the most ideal form of marriage. There are quite  a few advantages in monogamous marriages. There is typically better understandin   gand communication between the man and wife, more focus on the children leading to a  more stable family most of the time and it is better economically suited for most people.  Since there are only two spouses, monogamy has been shown to offer the highest form  of love and affection and sex relations are more regulated. Disadvantages of  monogamy arent often mentioned since its practiced by the majority of people in the  world but things can get complicated between the two spouses if abuse or adultery gets  involved. Even so, both the woman and man can divorce freely if they wish. The form of polygamy is the second prominent concept practiced throughout the world. Polygamy is when both the man and woman have freedom to have additional  mates. The historical Montagnais Tribe believed in pure polygamy. Before the French  took them over and converted them to European beliefs, both woman and men were  allowed to have multiple partners. They were a very mature culture where jealousy did  not exist and instead, they channeled their energy into loving every single person within the tribe and each child was considered everyones. Woman were actually seen as  above the men in a number of ways. Leacock describes how the woman create a very  complimentary relationship between spouses: The Montagnais woman is far from being a drudge. Instead she is a respected member of the tribe whose worth is well appreciated and whose advice and counsel is listened to and, more often than not, accepted and acted upon by her husband. (39) Leacock then goes on to explain how each gender has special labors that allow them  to create equilibrium within their culture and relationships.   Polygamy does have two forms as well. There is polygyny which is when one  husband has several wives and polyandry where one wife has several husbands. In   each situation, the single gender individual is seen as the superior one and the multi  plespouses are below them. Although not everyone believes in polygamous practices,  Joseph mentions many advantages and disadvantages that come along with sharing  her husband with 8 other woman. She states, It enables woman, who live in a society  full of obstacles, to fully meet their career, mothering and marriage obligations; it  provides a whole solution. On the other side she says, there is a longing of intimacy  and comfort that only he can provide (A31). This proves that in any practice of  polygamy there are advantages as in having more freedom, but sometimes all of the  emotional, mental, sensual, etc. needs may not be met. My ideal relationship is probably very similar to other girls of my age. All Ive ever  wanted is one faithful monogamous relationship in my lifetime. Everyone has a soul  mate and hopefully one day I will find mine and we can develop not only a relationship,  but also a friendship built on true love, trust and honesty. From that, we can raise  children in a loving, supportive, and healthy although somewhat discipline environment  while loving my spouse unconditionally and getting the same in return. An equalitarian  relationship would be ideal where both my husband and I pursue careers and have  equal say on housework and finances. Relationships have truly evolved over time. Christian beliefs have always  suppressed woman through marriage. We are shying away from ideas such as, woman  should learn in quietness and full submission. [God] does not permit a woman to teach  or to have authority over a man; she must be silent (Timothy 2.11). Thankfully now in  modern times, woman now have much more of a say in marriage and our society is  slowly accepting equalitarian type marriages. Monogamy and polygamy both offer  strengths and weaknesses within ones lifestyle, but one thing is for sure; no relationship is ever perfect.

The Debate Over Multicultural Education in America :: social issues

The Debate Over Multicultural Education in America America has long been called "The Melting Pot" due to the fact that it is made up of a varied mix of races, cultures, and ethnicities. As more and more immigrants come to America searching for a better life, the population naturally becomes more diverse. This has, in turn, spun a great debate over multiculturalism. Some of the issues under fire are who is benefiting from the education, and how to present the material in a way so as to offend the least amount of people. There are many variations on these themes as will be discussed later in this paper. In the 1930's several educators called for programs of cultural diversity that encouraged ethnic and minority students to study their respective heritages. This is not a simple feat due to the fact that there is much diversity within individual cultures. A look at a 1990 census shows that the American population has changed more noticeably in the last ten years than in any other time in the twentieth century, with one out of every four Americans identifying themselves as black, Hispanic, Asian, Pacific Islander, or American Indian (Gould 198). The number of foreign born residents also reached an all time high of twenty million, easily passing the 1980 record of fourteen million. Most people, from educators to philosophers, agree that an important first step in successfully joining multiple cultures is to develop an understanding of each others background. However, the similarities stop there. One problem is in defining the term "multiculturalism". When it is looked at simply as meani ng the existence of a culturally integrated society, many people have no problems. However, when you go beyond that and try to suggest a different way of arriving at that culturally integrated society, Everyone seems to have a different opinion on what will work. Since education is at the root of the problem, it might be appropriate to use an example in that context. Although the debate at Stanford University ran much deeper than I can hope to touch in this paper, the root of the problem was as follows: In 1980, Stanford University came up with a program - later known as the "Stanford-style multicultural curriculum" which aimed to familiarize students with traditions, philosophy, literature, and history of the West. The program consisted of 15 required books by writers such as Plato, Aristotle, Homer, Aquinas, Marx, and Freud. The Debate Over Multicultural Education in America :: social issues The Debate Over Multicultural Education in America America has long been called "The Melting Pot" due to the fact that it is made up of a varied mix of races, cultures, and ethnicities. As more and more immigrants come to America searching for a better life, the population naturally becomes more diverse. This has, in turn, spun a great debate over multiculturalism. Some of the issues under fire are who is benefiting from the education, and how to present the material in a way so as to offend the least amount of people. There are many variations on these themes as will be discussed later in this paper. In the 1930's several educators called for programs of cultural diversity that encouraged ethnic and minority students to study their respective heritages. This is not a simple feat due to the fact that there is much diversity within individual cultures. A look at a 1990 census shows that the American population has changed more noticeably in the last ten years than in any other time in the twentieth century, with one out of every four Americans identifying themselves as black, Hispanic, Asian, Pacific Islander, or American Indian (Gould 198). The number of foreign born residents also reached an all time high of twenty million, easily passing the 1980 record of fourteen million. Most people, from educators to philosophers, agree that an important first step in successfully joining multiple cultures is to develop an understanding of each others background. However, the similarities stop there. One problem is in defining the term "multiculturalism". When it is looked at simply as meani ng the existence of a culturally integrated society, many people have no problems. However, when you go beyond that and try to suggest a different way of arriving at that culturally integrated society, Everyone seems to have a different opinion on what will work. Since education is at the root of the problem, it might be appropriate to use an example in that context. Although the debate at Stanford University ran much deeper than I can hope to touch in this paper, the root of the problem was as follows: In 1980, Stanford University came up with a program - later known as the "Stanford-style multicultural curriculum" which aimed to familiarize students with traditions, philosophy, literature, and history of the West. The program consisted of 15 required books by writers such as Plato, Aristotle, Homer, Aquinas, Marx, and Freud.

Analyze an organization’s media communication activities Essay

The objective of this project is to analyze an organization’s media communication activities. The work must use concepts, models, and theories to support and critical the company’s website. It should be critically assess + evaluate and use strategy to analyze. The author should review it as a marketing professional specialist and knows how, when, and where the organization use digital media to communicate with its audience, customer, stakeholder, and public. Executive Summary: P&O Cruises uses a maturity website to distribute and communicate (Fill, 2002). It is a fabulous website that uses a lot of tools from personal communications (PCs) to support their offline marketing (Hartley, 1999). Once customers surf its website, they could get information they need easily. The website becomes a distributed channel for the business. It is in the highest level of scenario 4 (Doren, 2000). Information on website is variety and useful that helps offline media and lures more customers to join the P&O Cruises with rational exchange (Fill, 2002). P&O Cruises – Background P&O Cruises is one of the cruises belonging to Carnival Corporation & PLC. There are 13 distinct brands of cruises all over the world are operating by Carnival Corporation & PLC; P&O is one of them. P&O is not as same as its name belongs to the P&O group (Peninsula and Oriental steam Navigation Company); for it was demerged into Carnival public limited company on 23 October 2000, and has changed its name to Carnival Public limited company on 17 April 2003. P&O Cruises now is the largest premium cruise brand in the United Kingdom. See the list as below. Carnival Corporation Princess Cruises & Carnival plc P&O Cruises were belong to Ocean Village P&O Princess. Swan Hellenic Cruises plc AIDA P&O Cruises Australia Carnival Cruise Lines Holland America Line Windstar Cruises Seabourn Cruise Line Costa Cruises Cunard Line A’ROSA Main Report: Marketing mix†¦ Product P&O Cruises currently owns four types of ships – Aurora, Oriana, Oceana and Adonia. Each of them gives different atmosphere and personality to customers. They are service, facility and quality oriented. Mostly, customers who are attracted to join P&O Cruises are through travel agencies to get tickets no matter a set of schedule or connections with flights or another cruise. If customers who are interested in P&O Cruises, P&O Cruises also use different brochures to introduce its â€Å"products† to them. P&O Cruises builds a marvelous introduction of its products on the website. There is a column of their ships in directories of its website introducing each of ships’ details by clicking any icon of them (Chaffey, 2000). There are also other links connecting to these four ships that makes customers easily check to P&O Cruises’ ships (main products) whenever they want. The website builds a good cognitive environment to customers who are like ship, boat, cruise, and adventure. Most fantastically, customers could find what each deck looks like by 360i panoramic tour. After customers â€Å"learn† about these ships, they enable to feel more about these ships by â€Å"fun stuff† sector, which involved games, videos, and pictures (screensaver and wallpapers) to addict customers affective (Fill, 2002). Promotion P&O Cruises is not a company which uses all of the marketing communication tools to communicate with its target audience, but it uses its promotion tools well to achieve its customer needs and to explore its market opportunities (Chaffey, 2000). 5 main elements of the promotional or communications mix of P&O Cruises are analyzed as below (Fill, 2002): 1. Advertising (Off-line) P&O Cruises has TV advertising displaying during summer time or the beginning of the year. Customers who haven’t seen the advertisement on TV could also enjoy the advertisement on P&O Cruises’ website; to the â€Å"Fun Stuff-Videos† to view the version of its â€Å"Sh-boom† advertisement. It’s an advertisement with affective (Fill, 2002). Besides TV advertising, P&O Cruises posts its advertising on newspaper as well. (On-line). There are many agencies selling P&O Cruises’ tickets on line; they help P&O Cruises build a perfect advertisement system. If someone who is interested in cruises, they will easily find out the name of P&O Cruises on many websites building by travel agencies. Customers are able to easily book a cruise through any ABTA travel agent; there are about 16 agent’s linking to P&O Cruises and helping customers to book tickets in different areas. Although many websites all connecting to the name of P&O Cruises, it is difficult for people who want to buy the ticket right through P&O Cruises’ website. 2. Sales promotion (Off-line) (On-line) P&O Cruises’ is targeted. It divides into consumers and the sales forces of both P&O Cruises’ and its agents (Fill, 2002). The sales promotion P&O Cruises uses is by the timing when customer book for their tickets. The earlier they book for cruises, the more discount they will have. It uses the method of price reductions to motive its sales in the early stage (Fill, 2002). P&O Cruises also sets up the Portunus Club for customers who re-join to the P&O Cruises. There are Ruby, Sapphire, and Gold tiers for different types of customers. Customers could get points for their discounts when they had joined the cruises and also discounts to any other consumption on the ship. The method builds customer royalty; it is referred to as a ‘points accrual programme’ that helps the company keep customers loyalty for preventing them from moving to P&O Cruises’ competitor (Fill, 2002). The Portunus Club has not only increased the amount of customers, but also maintained those current customers well (Raaij, 1998). 3. personal selling (Off-line) P&O Cruises’ tickets are sold through personal selling or other travel agencies. Customers buying tickets can either from agencies or directly make a phone call to the P&O Cruises as the telemarketing. It is a good method for the company itself uses lots of personal selling on promotes their ticket, for it is a method always interactive to customer and company. And â€Å"Consumers may talk to and obtain answers from ‘real’ persons or from machine interaction† that helps P&O Cruises directly being aware of what customers wants and what they need (Raaij, 1998). (On-line) On the website, customers who are interested in any trip and willing to join the tour could book on line by leaving the messages to the reservation team. Besides, it’s very easy for customers to find the ticket selling on website from different agencies in different areas, and then buy the ticket based on customer needs. 4. public relations (Off-line) The means of PR of P&O Cruises is announcing news on newspapers. It mostly tells people about its schedules, timetables and its new ship or company information on travel pages or events column. P&O Cruises owns a press center to run for its news. (On-line) Customers could also find out their news through news websites, travel agents or the websites connect to sailings, such as, â€Å"what you need to about† or â€Å"scoop agents† (two website names). Moreover, there are numbers of news P&O Cruises showed to the public and listed on its own website. It is â€Å"press centre† in â€Å"the company† section. For people who are interested in to P&O Cruises and want to know more about its reputation, besides company introduction, they could attain more information on this section. 5. direct marketing (Off-line) (On-line) P&O Cruises uses direct marketing through ABTA agents and many other travel agencies where they sell cruises’ tickets. It connects to personal selling to use different types of tools to achieve the needs of customers. It uses e-mail (member confirm) and through post-mail (brochure sending) to directly send the information to customers.   Place P&O Cruises, the Britain’s leading cruise operator, customer aboard its shipping at Southampton, UK or fly on a scheduled or P&O Cruises’ charter flight to any of its 25 destinations all over the world. All ships cruise Europe in the summer, and in winter Aurora and Adonia embark on round the world cruises while Oceana and Oriana tour the Caribbean. Places are stabile in different places by annual schedules; depended on where customers plan to go abroad. The headquarters is in Southampton, but usually people usually book tickets at agencies instead of heading for P&O Cruises’ office. If people who would like to book tickets online, they could go to www. pocruises. com or through links on any ABTA agents to buy tickets. Agents are viewed as the P&O Cruises’ retailers. This method helps P&O Cruises reach its sale targets by selling tickets to many other segments in different areas and places. The channel of its distribution is producer –> retailers–> consumers (Blythe, 1998). Price P&O Cruises sets its price at the moment when customers buy tickets. The company uses different brochures to attract customer to join its cruises business. Customers could save as much as money if they book earlier according to the timetable set up by P&O Cruises. Customers could save up to 5%~45% discounts for early booking, depending on availability, and its reward for those who book early. P&O Cruises named it as â€Å"pricebreakers†. Besides, price differs from different cabin type and grade that customers choose. It is very easy for customers to find the price on the website or by the brochure which customers could also easily get by request online. * DRIP – P&O Cruises (model by Fill, 2002). P&O Cruises’ communications have need to: â€Å"Differentiates† itself by it is one of the oldest cruises company which form of British to attract customers who enjoy in English style. â€Å"Remind and reassure† its customers by telling them that the leisure cruising business was started by P&O in 1844. The step helps the company acquire trust from customers Oldest = standard = traditional (British) ? â€Å"Inform† the consumers by educating them that P&O Cruises is the company with offering high quality but middle-low price to customers â€Å"Persuade† to the consumers that althouthg P&O Cruises is the oldest company, it has most modern fleet of ships in the UK. Scenarios In order to know how a company created a website on line to present its own products through the internet, the company needs to define the level of commitment it wants to reach (Doren, 2000). There are 4 possible scenarios for promoting on the internet. P&O Cruises is belonging to the highest level 4, because it offers on-line ordering of products and services. The product P&O Cruises supplies to customer is not the tangible things that customers could touch but services and facilities on cruises. So the company tries to present its product through the website. P&O Cruises uses web cam, lots of 360i panoramic tour and many of pictures on its website to interact with users. Moreover, there are images, screensavers and wallpapers of its 4 ships for customers to download. The usages of multimedia presentations also reach facilitation as a web promotion; it enables a more personal, one-on-one approach with the internet user (Doren, 2000). According to the four possible scenarios lists, P&O Cruises does make a high extensive interaction with its customers through its website. The web site of P&O Cruises may be high costs, but it could attract more customers order on line.

Fast Food Essay Essay

America’s obesity is caused by numerous factors, that which are viewed differently by people. For example, many different people believe the problem of obesity is caused by over eating, increased portion sizes, lack of nutrition, and how fast food companies are going after children. These problems are all considered to be immense problems of obesity. Though, different people may believe only one of the followings is a major cause. Thus, it is of importance to discuss the reasons why. see more:effect of junk food essay First of all, portion sizes from fast food restaurants have dramatically increased over the course of a few decades. In the article, â€Å"By Any Other Name, It’s Still a Supersize,† the author, Lisa R. Young, states that, â€Å"In the last few years, Hardee’s, Burger King and Wendy’s all have introduced 1,000-calorie-plus sandwiches stuffed with 12 ounces of beef – the amount of meat recommended for two days for most adults.† This shows that one meal can be more than half the average calories needed for individuals in a single day. Instead, people should avoid large quantities of food and should eat healthier. Consequently, big portion sizes are one of the factors of obesity. Second, fast food companies are deliberately targeting children as they are easy targets to go after. Kelly Brownell, the author of â€Å"Are Children Prey for Fast Food Companies?† says how Happy Meals from McDonalds are served with toys. These toys are advertised and are served with low nutritious food. â€Å"Only 12 of 3,039 possible kids’ meal combinations meet nutrition criteria for preschoolers.† However, if fast food companies would serve healthier foods to children, like fruits and milk, the statistics would increase. Also, these foods are high in sugar, and fat. Ultimately, companies targeting children with unhealthy food and toys can lead to a higher rate of children being obese or diabetic. Strangely enough, fast food mimicking fast casual places may actually be better and healthier due to its fresher ingredients. Julie Jargon writes the article, â€Å"Fast Food Aspires to ‘Fast Casual’†; and she states that fast food restaurants are up scaling their food. â€Å"In the hope of appealing to more-sophisticated consumers, fast-food chains are moving beyond simple cheeseburgers and tacos, adding fancier ingredients such as portabella mushrooms, citrus-herb marinated chicken, and pepper bacon.† This upgrade may be attracting more customers to the fast food industry, but they will be attracted to healthier foods. Therefore, it may not be as much as a leading cause as of obesity as other things. In conclusion, fast food companies have changed America for the worse over the course of a few years. Fast food places mostly have high fat and low nutritious portion sizes that shouldn’t be eaten daily. Families shouldn’t eat fast foods as much as they think they should, and instead should result in eating healthier, fresher products. Alternatives to fast food places may dramatically decrease obesity in America. America’s obesity epidemic may be led by the fast food industries.

New Worlds For All essays

New Worlds For All essays New Worlds for All, Europeans, and the Remaking of Early America. By Colin G. Calloway. Baltimore: John Hopkins University Press, 1997. Colin G. Calloway effectively states to his readers that the Indians of the North America were not just pushed aside by the Europeans who had begun exploring and immigrating in the fifteenth and sixteenth centuries. The Europeans had influenced them, but they also influenced the Europeans. The Indians and the Europeans each shaped the so-called New World into what it is today known as America. Neither one of them could have predicted that they would have created such a powerful country. This short book explores the new worlds that Indians and Europeans created together in early America and considers how conquest changed conquered people and conquerors alike. Throughout this short book, Calloway retells the stories and the culture they both made to create early America (178, xiii-xiv). Calloway states how Europeans did not come to America to create America or to mold themselves into something other than Indians. They came over here to make a New World like the home they had left and make it better. Neither the Europeans nor the Indians were looking for change, nor did they want to abandon their heritage and become like a person that is so different from their own. The two cultures were forced to interact because they shared the same land. Neither side would get anywhere if they were constantly fighting with each other all the time; therefore they had to find means of getting along. Out of necessity the adapted to their changing environment by exchanging ideas and establishing relationships that allowed them to interact. Later on down the road the colonists would see the unavoidable changes that had taken place within themselves and use them to proclaim their sense of independence from Great Britain and announce themselves as Americans (4, 6, 196-197). ...

Management Essay Example | Topics and Well Written Essays - 500 words - 33

Management - Essay Example These policies include providing the products at affordable prices, offering nutritional education, conducting community outreach projects, and offering adequate customer care services (Raphael 31). The policy of improving nutritional education is appropriate in the implementation of other strategies because it ensures that the local communities learn the benefits of healthy eating. This will significantly reduce risk factors for health problems such as obesity, cancer, cardiovascular disease, and diabetes. The company achieves this through the organization of education seminars, for both consumers and future clients, which educates about the benefits of genetically engineered food products (Raphael 33). This policy is significant because it has facilitated the implementation of public awareness campaigns. The provision of distinct, but satisfying customer care services, in a well-organized and shopper-friendly manner, is a policy that aims at implementing strategies that focus on improving company-to-customer relationships. This ensures that potential customers are retained and maintained. These customers, in turn, participate in improving the quality of products through offering scientific-based pieces of advice (Raphael 39). This policy has also enhanced the hiring the hiring of professional nutritionists who also help in improving the quality of the firm’s products. The company also has a policy that focuses on ensuring the provision of standards of high quality dietary supplements, organic and natural products, which cover a number of purposes. This policy is significant in ensuring that strategies that target customer satisfaction are formulated and implemented. This also gives store managers opportunities to stock their groceries with different natural and organic produc ts that are in-line with the community’s tastes and preferences (Raphael 44). Lastly, the firm has a strategy of flexible investment in real estate. This

Cultural values and other factors within America Essay

Cultural values and other factors within America - Essay Example This research will begin with the statement that America is the country of choice as far as relocation is concerned here. This is because America is a free society in entirety and people can enjoy whatever they feel like doing. America is a haven as far as work domains are concerned because it gives an individual so much in terms of learning and acquiring of skills that other people from the rest of the world can only think of. America is a free world. This has been proven with time and research. Its culture is such that people are allowed the space to interact with one another, enjoy the respective spaces, mingle with the different practices and realms, and basically enjoy life’s varied offerings. The cultural; values that are most widespread within America comprise of the respect that the people show to one another. They do not like to interfere in another man’s job. Hence the reason that there is a lot of empathy for one another, and people like to cherish each other ’s company. What is best about America is how these people are able to turn a new leaf with each passing day, and thus remain committed to the cause of growth and development, both within the professional entities as well as their personal selves. The social practices that are present in America are such that people enjoy them immensely. They like to go to parties, on beaches, enjoy different games and sports, varied activities, and so on.